Please note: This article is published as an archive copy from Philadelphia City Paper. My City Paper is not affiliated with Philadelphia City Paper. Philadelphia City Paper was an alternative weekly newspaper in Philadelphia, Pennsylvania. The last edition was published on October 8, 2015.
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June 12-18, 2003

theater

Frankie Avalon



There is more to Frankie Avalon than his iconic status as a ’50s teen idol and ’60s cinematic beach god. Born Francis Avallone in South Philly in 1939, the handsome trumpeter-turned-singer has been at entertainment’s forefront for decades, locally and nationally, creating (along with folks like Bobby Rydell) a top-selling Philly sound before Gamble & Huff and working on legendary films from Samuel Arkoff’s B-movie studio, American International Pictures. Now living in Malibu and running a health-supplement company, Avalon, still sporting that mass of thick black hair, is also still very much in the biz, currently touring with a show he’ll always be associated with, Grease. The tour stops in Avalon’s hometown this week.

City Paper: As a kid of 10, you did places like Palumbo's and CR Club. What was it like being in the limelight as a child?

Frankie Avalon: When I started to play trumpet I was fortunate to learn very quickly. I was confident about it. Any chance I had to get in front of people -- amateur talent contests at movie houses like the Broadway, the president -- I took. Not because I was aggressive -- I was a shy kid. That was my crutch. I usually won the contests. Won a scooter. I auditioned for The Children's Hour when I was 11 in Philly and I won that too. I still have the plaque and the $25 savings bond. I wound up signing to RCA Victor as a trumpeter, guesting on shows like Jackie Gleason's Honeymooners. I was geared for a legitimate career in trumpeting, what with All City Orchestra and a scholarship at the Eastman School.

CP: So why singing?

FA: It was one summer, I was 12, I joined Rocco and the Saints. Their trumpet player left. Rocco paid me 35 bucks a week at Murray's Inn in South Jersey. People started asking Rocco to have me sing. He said he'd give me a $5 raise if I did it. We got signed from there, a Jersey label. But the records weren't moving -- to get on something like Bandstand you had to have a hit. We had one more record left on the contract. And we had a hit with "Dede Dinah." I didn't expect it. Didn't take it seriously. I went along for the ride. No sooner than I did take it seriously, I had million-selling hits and movies with John Wayne.

CP: You've got that clean-cut thing going. Ever rebel -- grow a beard, get freaky?

FA: I did want to. It wasn't accepted. I played a role where I was a killer. And the director thought it would be great because who would expect me to be a killer? To combat my goody-goody-ness, I suggested I wear a baseball cap for the first 30 minutes of the film. Why? The most recognizable part of me was my hair.

CP: So how did you happen on to Grease, the movie?

FA: I saw it on Broadway before the movie. It was '77 and I got a call for the movie. I didn't want to do it. The character was an extension of Presley -- leather jacket, long sideburns, the gyrations. But they wouldn't take no. So I met with Allan Carr and Randal Kleiser and told them I wanted something else. Something my style. So they said do it all in white, make it like heaven, make it like me singing "Bobby Sox to Stockings." Then I said yes.

CP: So you changed it. Impressive. With your money, the house in Malibu, why tour?

FA: Because, along with doing "Beauty School Dropout," I get to come out and interact with the audience, do numbers like "Venus" and "Why?" I get to take an audience not only through what Grease has become, but [through] my career. Kids know me from their Grease DVD, so they instantly respond. You can hear a pin drop when I do my old songs.

Grease runs June 17-22, $25-$72.50, Academy of Music, Broad and Locust sts., 215-893-1999.

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