Philadelphia Business Journal gets torrid
Please note: This article is published as an archive copy from Philadelphia City Paper. My City Paper is not affiliated with Philadelphia City Paper. Philadelphia City Paper was an alternative weekly newspaper in Philadelphia, Pennsylvania. The last edition was published on October 8, 2015.
The sexy, sexy world of acquisitions and mergers.
tor·rid adjective \ˈtȯr-əd, ˈtär-\
: very hot and usually dry
: showing or expressing very strong feelings especially of sexual or romantic desire
: very difficult, uncomfortable, or unpleasant
Torrid is a word usually found in cheesy romance novels, so we we found it kind of funny when it popped up in the headline pictured above from a Philadelphia Business Journal article on law firm mergers and acquisitions. The writing style could not be more the opposite of a romance novel. Sample:
Each of the larger deals, whether designed to enhance geographic footprint, practice offerings or depth of expertise, represents an accelerated alternative to slower, more costly organic growth.
(Actually, PBJ did also call the New Jersey office-building real estate market torrid in a 2007 headline. So this is the second torrid headline.)
